What is wrksourcing and “Why” is it?

whats wrksourcing

Hi, Hello. I am Tyler Cameron, the founder and CEO of wrksourcing. 

This is the first of many blog entries on the site and this one specifically is going to lay the foundation for what wrksourcing is and why it was created.

First, a little background on me; I’m a small-town kid, born and raised in Lion’s Head, Ontario on the Bruce Peninsula. When I say small, I mean small. There are no stoplights or fast food restaurants when I’m from. It’s a town of 500 people. 

I was raised in a household of small business owners, who – unbeknownst to me until later in life – engrained me with an insatiable sense of entrepreneurship. They have owned and operated a nursery and landscaping business called Peninsula out of Doors for the last 35 years. 

I didn’t follow in the family’s footsteps, instead opting to head to “the big city” which eventually landed me a career in the Media and Advertising industry. I have spent the last 16 years in said industry, spending a majority of my time (9 ½ years) at theScore, Inc. – which was instrumental as well as to hone in my entrepreneurial chops learning daily from the owners, The Levys. 

While I was so grateful for all the opportunities and experience I have gained along this journey, I was also looking for more. Something to call my own and something that can leave a positive mark in this crazy world. 

So, I founded DadSourcing, a virtual assistant platform and online community aimed to help Dads live a healthier and happier life. 

As a father of two beautiful daughters, I created DadSourcing based on market research from my own life. I was commuting four hours a day to work, not seeing my family a lot, and it was this lifestyle that led me to ask the question, “there has to be an easier way.” 

So the big “Why” of Dadsourcing was just that, the virtual assistant service part was great, but the ultimate goal was to help free up Dads not just to give him more physical time, but emotionally as well.

One of the first things I did when creating the company was to align with a charitable mental health partner, Canadian Men’s Mental Health, to be able to give back to Men’s Mental Health. We donate $1 back to this organization for every paid subscription every month. 

Why is mental health so important? Well, I felt my own mental health suffering over the years and wanted to speak up about it but found it difficult as it was such a taboo subject amongst men. I wanted to change that and create more of a voice.

So, DadSourcing was up and running and we started to support dads and families with all sorts of personal tasks – booking family appointments, research gifts, and taking daily, mundane tasks off their plates. 

Things were great. Then the pandemic hit and business came to a halt as Dads we home and had more time to get things done around the house and didn’t need as much support with the family experiences that weren’t happening anymore due to COVID-19. 

So, I pivoted – and while DadSourcing still exists – I decided to open a new division in an area where I was getting a lot more requests – which was on the business side. 

Enter wrksourcing, your trusted virtual assistant partner aimed to help entrepreneurs, business owners, and professionals grow their business. 

Don’t have a business yet, but want to start one? We help out side-hustlers and aspiring entrepreneurs as well. 

I’m so excited to have this new division launched because just like Dads, helping entrepreneurs and business owners is a massive passion of mine. 

Remember, I was raised by small-business owners. We physically lived in a house attached to the business. So nothing would make me happier than to have our wrksourcing service help these proud professionals grow and truly be happy. 

And that’s the segue to end this long-winded blog, the true WHY to wrksourcing is to help these entrepreneurs, business owners, and/or side-hustlers be genuinely happy. For most of us, we started our own thing based on a dream of something greater. A vision of a happier life danced within our minds. However, that feeling can be dimmed quite quickly with the inundation of tasks you don’t want to do, you don’t have time to do, or straight-up, you don’t know how to do. THIS is where wrksourcing comes in to be your knight in virtual armour. 

What we do and how we do it can be saved for another conversation, this blog is all about staying in the moment and remembering WHY we wanted to do what we’re doing in the first place. I know simply typing this got me even more excited to help YOU grow your business. 

Until next time, stay safe out there and be happy! 


Founder & CEO, wrksourcing


A Division of DadSourcing, Inc.

 407 Iroquois Shore Rd Unit 8, Suite #V20, Oakville, ON L6H 1M3, Canada



Join Our Mailing List

* indicates required

Copyright © 2023. wrksourcing. All Right Reserved.

Signed up and grow your business with us!