If you’re serious about being a successful entrepreneur (and we hope you are), you need to focus on getting in the zone.
In Cal Newport’s book, Deep Work, he says that the major value generated in today’s economy comes from being able to get into the zone, say for an hour at a time. Because of this, he believes that we should schedule these sessions and create as few distractions as possible in order to achieve this level of deep work.

Seems easy, right? Well, not so fast. “Going deep” vs. living in the shallow work can be trickier than it seems. Don’t worry, if you haven’t read the book, we’ve put together some key takeaways from that can benefit entrepreneurs and small businesses:

1. Prioritize deep work: Deep work is essential for achieving peak productivity and creating value in today’s economy. Entrepreneurs and small business owners should prioritize deep work over shallow work to achieve better results.
2. Eliminate distractions: Eliminate as many distractions as possible during deep work sessions. Turn off notifications, avoid social media, and create a quiet workspace.
3. Schedule deep work sessions: Schedule deep work sessions in advance and treat them like appointments. This will help you prioritize your work and avoid procrastination.
4. Embrace boredom: Boredom can be a powerful tool for triggering creativity and deep thinking. Embrace boredom instead of distracting yourself with shallow work or entertainment.
5. Focus on one task at a time: Multitasking is a myth. To achieve deep work, focus on one task at a time and avoid switching between tasks.
6. Set clear goals: Set clear goals for your deep work sessions and track your progress. This will help you stay motivated and measure your productivity.
7. Take breaks: Taking breaks is essential for maintaining focus and productivity. Schedule regular breaks during deep work sessions to avoid burnout.
8. Practice mindfulness: Mindfulness can help you stay focused and present during deep work sessions. Practice mindfulness techniques like meditation to improve your focus and reduce distractions.

By implementing these tips from “Deep Work,” entrepreneurs and small business owners can achieve greater productivity and create more value in their work.

So, where will you live, in the deep or in the shallows? (In the sha-ha, sha-hallow

In the sha-ha, sha-la-la-la-low…. <- sorry, you knew we had to slip that in there at least once).